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Whether buying or selling you will benefit from my years of experience and intimate knowledge of the transaction process and real estate markets. I have a proven track record of success as a top negotiator, consistently ranking in the top 5% of all Alain Pinel Realtors offices.  My background as an Interior Designer and Marketing Professional enables me to effectively stage and present your home in the best possible light. I create attractive vignettes showcasing each property’s unique features. Using the highest quality photography and professional marketing pieces, I ensure your home makes a lasting impression on prospective buyers.  My extensive marketing campaign captures the largest pool of buyers for the best results.  As an Interior Designer, I am able to communicate the design potential and functionality of any particular home to my buyers.  I can also provide recommendations of the appropriate professionals to aide with any improvements.  I tailor my services to fit your unique needs, providing clear communication, attention to detail, and thoughtful solutions.

 

  • 2015 Ranked 53 in Bay Area's 100 top producing agents based on 2015 closed sales volume (Real Trends)
  • 2015 Best of Trulia Top Agent Award based on 2015 closed sales volume
  • 2015 Real Trends Best Real Estate Agent based on 2015 closed sales volume
  • Practiced Interior Designer
  • Home Staging Professional
  • Innovative Marketing Expert & Strategist
  • Excellent Client Reviews on Trulia and Zillow
  • Relocation Specialist assisting top-level Executives

 

AMY’S RECENT PUBLISHED COLUMN:

Staging is a great way to help you get top dollar for your home.  I have personally helped many of my clients get anywhere from 15 to 25% more for their home by staging!

I prefer to break the staging process down to a sequence of three steps. 

Step one:            De-Clutter

Eliminate any unneeded personal items during your sale cycle.  You’ve decided to move, so start packing early! Reduce your house inventory to the bare minimum.  Remove any unnecessary window treatments.  Think “light and bright”.  Over stuffed rooms can create an illusion that the room is smaller than its actual size.  Light, open spaces sell best.  Cabinets and closets should be cleared with only essential items remaining. 

Step two:            Clean

Nothing is better than fresh paint, clean carpet, bright windows and tidy landscape.

Whether the house is outdated or recently remodeled, welcome your buyer to a clean and tidy space.  I find even dated homes benefit from fresh paint and clean carpet.  Buyers will stay longer and have an overall more positive impression. Don’t forget the front and backyards.  Curb appeal is very important.  Remove any debris, dead shrubbery and trim trees if necessary. 

Step three:         Stage

The final step in this process is to enhance your property with “Staging”.  During this step, my goal is to look at each individual space, inside and out, and accessorize that area with a few key pieces to create an inviting, bright vignette.  Fresh flowers and mulch work wonders in the garden.  Inside, I can generally use some of my sellers own furniture and add key pieces to help enhance the space.  Lighting plays an important role in capturing the attention of your buyer.  When showing your property, let the sunshine in!

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Amy McCafferty

License #00967324

Mobile: 408.387.3227

Email: amccafferty@apr.com

Alain Pinel Realtors

750 University Avenue Ste.150

Los Gatos, CA 95032

Office: 408.358.1111

Fax: 408.358.1199